Mercedes-Benz Stadium Grand Opening & Garth Brooks Concert

Mercedes-Benz Stadium Grand Opening & Garth Brooks Concert

Scope:
For the grand opening of Mercedes-Benz Stadium in Atlanta, we were brought in to design and deliver the entire visual experience for the venue’s first major concert, headlined by Garth Brooks.

Our Role:
• Stage & Show Design: Led the design and technical planning for the massive end zone-to-end zone stage, collaborating with fabrication partners for staging, lighting, and rigging.
• Content Creation: Produced custom visual content for over 30 songs, synchronizing media across the stadium’s massive “Halo” screen, end zone displays, ribbons, and concourse LED walls.
• Live Show Operation: Programmed and called all show graphics and cues, ensuring perfect sync with the live music and audience interaction moments (including lyric ribbons for sing-alongs).
• Full Integration: Coordinated with all in-house and third-party AV teams, ensuring flawless playback and integration of content across an unprecedented scale of screens and control systems.

Impact:
• Delivered a seamless, immersive multimedia experience for a sold-out crowd and a national broadcast audience.
• Successfully demonstrated the creative and technical possibilities of the stadium’s new AV infrastructure.
• Helped set the benchmark for future stadium-scale live productions.