Makeup Product Launch

Overview:
When a boundary-pushing cosmetics brand, launched its latest collection to 200 top influencers in Los Angeles, the vision was clear: deliver an event that immersed guests in the story from the very first step. Onyx Integrations partnered with a fabrication specialist to transform the studio, focusing our expertise on the creative direction and all digital content.

⸻

Our Role: Content & Experience Design
Working hand-in-hand with our fabrication partner, we were responsible for the concept and creation of all projected and interactive content—crafting the visual language, producing animations, and orchestrating the media moments that defined the guest experience.

Guests entered through a glowing LED tunnel, custom built by our partner, while Onyx’s team designed all the dynamic visuals within. Inside, a seamless 360-degree projection environment brought the brand to life, with every wall, the floor, and a central icon structure used as an immersive canvas for the story.

A cinematic brand film—conceived, shot (including on-location footage from Chicago), and produced by our team—surrounded attendees with motion and music, culminating in the dramatic reveal of the new product line.

⸻

Show Highlights:
• Rapid Timeline: 3.5 weeks from kickoff to activation
• Creative Team: 12+ professionals focused on content strategy, animation, and on-site execution
• Collaboration: Fabrication and AV buildout by our partner; all digital content and playback by Onyx Integrations
• Signature Moments: 360° projection-mapped intro, motorized product reveals, LED-lit photo ops, and live DJ-driven afterparty—all elevated by custom media content

⸻

Impact:
The event was a true multi-sensory launch—part brand spectacle, part interactive art, and all Fenty. Our work turned the environment into a living, shareable brand moment, amplifying excitement both in the studio and across social media.