Amazon Ignite at the Wynn

Show Floor Control, Real-Time Storytelling

A Seamless Digital Experience for Amazon Ignite

At Amazon Ignite, the tech world’s brightest minds converged for three days of innovation and connection. Our team, partnering with a leading design firm, was tasked with one challenge: create a frictionless AV experience across the sprawling Wynn show floor. The result? Every LED screen, animation, schedule, and sign worked in harmony—guiding, informing, and inspiring every attendee.

⸻

Project Objective & Our Role

Amazon Ignite needed more than just screens—they needed an AV backbone capable of controlling, updating, and personalizing every digital surface in real time.

We led the design and deployment of a BrightSign network to synchronize over two dozen LED screens, each with its own playback schedule and role—ranging from environmental video art to up-to-the-minute event information and wayfinding signage. Our team also provided local Wi-Fi hotspots for secure BrightSign control and high-speed access in select zones, supporting everything from check-in to live social sharing.

⸻

Key Innovations & Execution
• BrightSign Network for Show-Wide Control
We engineered a unified BrightSign network, allowing real-time updates across all show floor displays. Whether it was a last-minute schedule change or new sponsor content, updates rolled out instantly—no drama, no downtime.
• Diverse Content, One System
From looping environmental video art to live show schedules, directional signage, and dynamic wayfinding, all content was managed centrally and delivered flawlessly to each screen and location.
• Specialized Wi-Fi Hotspots
We designed and installed local Wi-Fi hotspots to both manage the BrightSign ecosystem and empower specific show floor areas (such as photo op zones) with premium connectivity—making sure content creators, guests, and staff always had the bandwidth they needed.
• Entryway Design Collaboration
Our integration extended to the iconic show floor entryway—setting the digital tone for the Amazon Ignite experience with bold visuals and seamless wayfinding.

⸻

Challenges & Creative Solutions
• Scalable Real-Time Updates:
Coordinating content across dozens of players and screens required a robust, flexible BrightSign network—capable of handling rapid content changes, schedule tweaks, and unique zone requirements.
• Network Reliability:
With so many moving parts (and thousands of attendees), we designed Wi-Fi and AV infrastructure for redundancy and speed—eliminating bottlenecks and ensuring zero dark screens.
• Integration in a Live Event Environment:
Tight timelines, multiple vendors, and a constantly evolving event plan meant our AV and network integration needed to be nimble, collaborative, and bulletproof.

⸻

Results & Impact

The Amazon Ignite show floor became a model for digital event control and attendee experience.
• Effortless updates kept the entire event accurate and engaging, whether it was main stage announcements, breakout schedules, or fun environmental media.
• Attendees navigated easily with dynamic wayfinding and always-current digital signage.
• VIP areas and social zones enjoyed flawless connectivity—no waiting, no glitches.

Our behind-the-scenes work let Amazon’s team focus on what mattered: creating unforgettable moments and connections.